{"id":94713,"date":"2024-12-11T15:59:59","date_gmt":"2024-12-11T15:59:59","guid":{"rendered":"https:\/\/nationaltimes.pk\/eng\/?p=94713"},"modified":"2024-12-11T15:59:59","modified_gmt":"2024-12-11T15:59:59","slug":"indian-start-up-faces-backlash-after-pretending-to-sack-stressed-staff","status":"publish","type":"post","link":"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/","title":{"rendered":"Indian start-up faces backlash after pretending to sack stressed staff"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pakistan (National Times)- An Indian beauty service start-up is facing backlash over an attempt to highlight workplace stress through a publicity campaign. A couple of days ago, an email from the start-up \u201cYes Madam\u201d went viral on social media in which \u201cstressed\u201d employees were informed that the company had decided to let go of those who had complained for feeling stressed at work, according to\u00a0<em>BBC.\u00a0<\/em> However, on Tuesday, the company clarified that it had not fired anyone and that the social media posts were part of an effort to bring attention to the \u201cserious issue of workplace stress\u201d. The campaign received criticism for toying with the emotions of already stressed workers while some praised it for drawing attention to an important workplace issue. Some users even pointed out that a previously unheard of company had succeeded in grabbing the limelight in a matter of hours. &#8220;Free promotion done right, huh? Who needs a marketing budget when you have outrage as your social media manager?&#8221; one user posted on LinkedIn. Unfortunately, this is not the first time a start-up has been involved in a controversy for being a part of a questionable publicity campaign. In November, an Indian food delivery platform founder posted a job opening for \u201cchief of staff\u201d but said the candidate would not be paid for a year and would have to donate INR2 million to the company\u2019s non-profit venture that aims to provide food to the poor. The founder received bouquets and brickbats after he posted the job and later claimed that the received more than 10,000 applications for the job but failed to mention if he had hired anyone.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pakistan (National Times)- An Indian beauty service start-up is facing backlash over an attempt to highlight workplace stress through a publicity campaign. A couple of days ago, an email from the start-up \u201cYes Madam\u201d went viral on social media in which \u201cstressed\u201d employees were informed that the company had decided to let go of those [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":94715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-94713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indian start-up faces backlash after pretending to sack stressed staff - Nation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indian start-up faces backlash after pretending to sack stressed staff - Nation\" \/>\n<meta property=\"og:description\" content=\"Pakistan (National Times)- An Indian beauty service start-up is facing backlash over an attempt to highlight workplace stress through a publicity campaign. A couple of days ago, an email from the start-up \u201cYes Madam\u201d went viral on social media in which \u201cstressed\u201d employees were informed that the company had decided to let go of those [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/\" \/>\n<meta property=\"og:site_name\" content=\"Nation\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-11T15:59:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nationaltimes.pk\/eng\/wp-content\/uploads\/2024\/12\/image-670x370-2024-12-11T205828.410-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"humza Jahangir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"humza Jahangir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/\",\"url\":\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/\",\"name\":\"Indian start-up faces backlash after pretending to sack stressed staff - Nation\",\"isPartOf\":{\"@id\":\"https:\/\/nationaltimes.pk\/eng\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nationaltimes.pk\/eng\/wp-content\/uploads\/2024\/12\/image-670x370-2024-12-11T205828.410-1.png\",\"datePublished\":\"2024-12-11T15:59:59+00:00\",\"author\":{\"@id\":\"https:\/\/nationaltimes.pk\/eng\/#\/schema\/person\/27efa35fa76e99f3ad7e7397d7332c16\"},\"breadcrumb\":{\"@id\":\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/#primaryimage\",\"url\":\"https:\/\/nationaltimes.pk\/eng\/wp-content\/uploads\/2024\/12\/image-670x370-2024-12-11T205828.410-1.png\",\"contentUrl\":\"https:\/\/nationaltimes.pk\/eng\/wp-content\/uploads\/2024\/12\/image-670x370-2024-12-11T205828.410-1.png\",\"width\":670,\"height\":370},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nationaltimes.pk\/eng\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Indian start-up faces backlash after pretending to sack stressed staff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nationaltimes.pk\/eng\/#website\",\"url\":\"https:\/\/nationaltimes.pk\/eng\/\",\"name\":\"Nation\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nationaltimes.pk\/eng\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nationaltimes.pk\/eng\/#\/schema\/person\/27efa35fa76e99f3ad7e7397d7332c16\",\"name\":\"humza Jahangir\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nationaltimes.pk\/eng\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/43feedd99bd6a90080d1621b7e6604364acb673ee979d3ffe5075557c14c68b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/43feedd99bd6a90080d1621b7e6604364acb673ee979d3ffe5075557c14c68b9?s=96&d=mm&r=g\",\"caption\":\"humza Jahangir\"},\"url\":\"https:\/\/nationaltimes.pk\/eng\/author\/humza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Indian start-up faces backlash after pretending to sack stressed staff - Nation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nationaltimes.pk\/eng\/2024\/94713\/","og_locale":"en_US","og_type":"article","og_title":"Indian start-up faces backlash after pretending to sack stressed staff - Nation","og_description":"Pakistan (National Times)- An Indian beauty service start-up is facing backlash over an attempt to highlight workplace stress through a publicity campaign. 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