{"id":8312,"date":"2021-07-08T19:08:20","date_gmt":"2021-07-08T19:08:20","guid":{"rendered":"http:\/\/nationaltimes.pk\/eng\/?p=8312"},"modified":"2021-07-08T19:08:20","modified_gmt":"2021-07-08T19:08:20","slug":"the-ministry-of-foreign-affairs-in-collaboration-with-coke-studio-held-a-book-launch-of-a-coffee-table-book-entitled-beyond-the-wave-transcending-boundaries","status":"publish","type":"post","link":"https:\/\/nationaltimes.pk\/eng\/2021\/8312\/","title":{"rendered":"The Ministry of Foreign Affairs in collaboration with Coke Studio held a Book  Launch of a coffee-table book entitled \u201cBeyond the Wave\u2019 \u2013 Transcending Boundaries.\u201d"},"content":{"rendered":"<p>The Ministry of Foreign Affairs in collaboration with Coke Studio held a Book  Launch of a coffee-table book entitled \u201cBeyond the Wave\u2019 \u2013 Transcending Boundaries.\u201d<\/p>\n<p>The launch event, held in the Foreign Office, was in line with Foreign Minister Makhdoom Shah Mahmood Qureshi\u2019s Public Diplomacy Initiative. The event was attended by members of the Diplomatic Corps, Ministers, and Parliamentarians among a diversity of others.<\/p>\n<p>The event included a presentation and panel discussion on the history of Coke Studio and its socio-cultural impact featuring Coke Studio Producer Zulfiqar Jabbar Khan and journalist Fifi Haroon. The evening was headlined by Qawalli maestros Farid Ayaz and Abu Muhammad for a signature Coke Studio performance.<\/p>\n<p>In his keynote address, Foreign Minister Makhdoom Shah Mahmood Qureshi spoke about the importance of cultural diplomacy and the powerful impact it has on shaping global narratives and perceptions. He highlighted that the Ministry of Foreign Affairs\u2019 collaboration with Coke Studio was aimed at sharing the spirit of Pakistan\u2019s true image of unity and vibrancy with the world.<br \/>\nMr. Fahad Ashraf, Vice President and General Manager for Pakistan &#038; Afghanistan region at The Coca-Cola Export Corporation also addressed the event and shared that Coke Studio has been premised on promoting Pakistan\u2019s heritage, culture, diversity and talent across the world and highlighted how this collaboration with the Ministry of Foreign Affairs was in line with this ethos and spirit.<\/p>\n<p>The Ministry of Foreign Affairs\u2019 collaboration with Coke Studio has been launched under the Ministry\u2019s thought leadership platform Vision FO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ministry of Foreign Affairs in collaboration with Coke Studio held a Book Launch of a coffee-table book entitled \u201cBeyond the Wave\u2019 \u2013 Transcending Boundaries.\u201d The launch event, held in the Foreign Office, was in line with Foreign Minister Makhdoom Shah Mahmood Qureshi\u2019s Public Diplomacy Initiative. The event was attended by members of the Diplomatic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ministry of Foreign Affairs in collaboration with Coke Studio held a Book Launch of a coffee-table book entitled \u201cBeyond the Wave\u2019 \u2013 Transcending Boundaries.\u201d - Nation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationaltimes.pk\/eng\/2021\/8312\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ministry of Foreign Affairs in collaboration with Coke Studio held a Book Launch of a coffee-table book entitled \u201cBeyond the Wave\u2019 \u2013 Transcending Boundaries.\u201d - Nation\" \/>\n<meta property=\"og:description\" content=\"The Ministry of Foreign Affairs in collaboration with Coke Studio held a Book Launch of a coffee-table book entitled \u201cBeyond the Wave\u2019 \u2013 Transcending Boundaries.\u201d The launch event, held in the Foreign Office, was in line with Foreign Minister Makhdoom Shah Mahmood Qureshi\u2019s Public Diplomacy Initiative. 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