Pakistan(National Times)- WhatsApp is rolling out a new chat memory feature for the Meta AI chatbot, and it is already available to some beta testers via the latest WhatsApp beta for Android 2.25.11.13 update. The new feature allows users to manually store details within the chatbot’s memory by explicitly instructing Meta AI to remember them. For example, if a user tells the chatbot that they work as a graphic designer and request it to remember this information, Meta AI will store it and use it to offer personalised suggestions, such as recommending productivity tools, suggesting useful design software, or sharing the latest industry trends.  This allows the chatbot to offer more relevant insights over time, making interactions feel more intuitive and customised. This feature is particularly useful for users who often seek personalised recommendations, as it enables Meta AI to tailor its responses based on previously shared preferences.  This level of customisation makes the chatbot feel more like a personal assistant that genuinely understands the user’s tastes and lifestyle. It is important to highlight that Meta AI will only remember information that users intentionally share with it. The chatbot does not have access to messages shared in other conversations within WhatsApp, as they are end-to-end encrypted.  Additionally, users maintain full control over what Meta AI remembers, as they can review, update, or delete stored information at any time to ensure their preferences remain accurate and up to date.  This feature was previously announced by Meta CEO Mark Zuckerberg and is being gradually rolled out to a wider audience outside the beta programme.  This indicates that Meta is actively working to integrate the memory feature into a wider audience beyond the initial testing phase in the coming weeks.